High results in search engines equals more traffic to your site.
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Your Internet business can't succeed unless consumers can find your website. Internet users rely upon search engines to the find the information they need. Your website needs to rank high in search results as consumers use relevant search terms to find the website information they need and want.
For a website to be completely functional, it must not only be simple for users to navigate, but it must also be simple for search engines to navigate and collect data, and cache in search results. Search engine optimization is an important factor in maintaining a website.
What is Search Engine Optimization?
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.
Using search engines, visitors can find sites in a variety of ways: via paid-for advertisements in the search engine results pages (SERPs), via third parties who are listed in the search engines, or via "organic" listings, i.e. the results the search engines present users. SEO is primarily concerned with improving the visibility of a site in the organic search results.
High rankings in the organic search results can provide targeted traffic for a site. Obtaining that traffic by other means can potentially be expensive. For particularly competitive terms, the cost per click can run several dollars, or more, when pay per click advertising or banner advertising are used. For even moderately competitive terms the cost can range from a few cents to several tens of dollars per visitor. Given those costs, it often makes sense for site owners to optimize their sites for organic search.
Not all sites have identical goals in mind when they optimize for search engines. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrase. This can be a poor marketing strategy for a business because it can generate a large volume of low-quality inquiries that cost money to handle, yet result in little business. The "shotgun approach" to search optimization can possibly work well for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model.
Other sites target a specific population, with particular needs or interests. Many businesses try to optimize their sites for large numbers of highly specific keywords that indicate a prospective customer who is ready to buy their product. Focusing on desired traffic can generate more high-quality sales leads, and fewer time-wasting inquiries. (Source: Wikipedia)
What is a search engine?
A search engine is a program designed to help find information stored on a computer system such as the World Wide Web, or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of references that match those criteria. Search engines use regularly updated indexes to operate quickly and efficiently. Without further qualification, search engine usually refers to a Web search engine, which searches for information on the public Web. Other kinds of search engine are enterprise search engines , which search on intranets, personal search engines , which search individual personal computers, and mobile search engines .
Some search engines also mine data available in newsgroups, large databases, or open directories like DMOZ.org . Unlike Web directories, which are maintained by human editors, search engines operate algorithmically. Most web sites which call themselves search engines, are actually front ends to other search engines owned by other companies. The typical user will often not know which underlying search engine they are using. (Source: Wikipedia)
A metasearch engine is a search engine that sends user requests to several other search engines and/or databases and returns the results from each one. They allow users to enter their search criteria only one time and access several search engines simultaneously. Since it is hard to catalog the entire web, the idea is that by searching multiple search engines you are able to search more of the web in less time and do it with only one click. The ease of use and high probability of finding the desired page(s) make metasearch engines popular with those who are willing to weed through the lists of irrelevant 'matches'. Another use is to get at least some results when no result had been obtained with traditional search engines. (Source: Wikipedia)
Current Popular Search Engines:
What is a web directory?
A web directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion. Human editors review submissions for fitness.
Web Directories are commonly used as part of a linking structure, for new websites. That is to say that, recently published websites must be noticed by the search engines to recieve any search engine traffic. By being listed on directories, such attention is recieved.
Current Popular Web Directories
