|
|
HSR BLOG
Google Magic
First, we would like to apologize for being away so long... things happen. Just to get started, I am reposting an interesting article:From: Reggie
Okay - what is the "magic" to getting listed at the top of Google? I've done a keyword search and then tear apart the sites that pop up. Most have several things in common, one of which is this in their header: meta name="GOOGLEBOT" content="NOARCHIVE" Or they may have: META NAME="robots" CONTENT="index,follow As a newbie to Web page design, what are these telling the robots to
do, and does it help in the rankings?
Thanks!
Reggie
~~~Jill's Response~~~
Hi Reggie,
As I told my seminar participants the other day, everyone knows that the magic secret to ranking highly in Google is to simply place all the secret ingredients into a big pot, mix them all together, wave your magic wand, say the magic words and -- POOF! -- you'll have high rankings for life! Who needs some stinkin' code when you have a good magic wand? (I'll be selling my designer magic wands at the next
seminar so be sure to be there!)
All right...lest some of you green newbies think I'm serious... of course, I'm just kidding!
But the truth is that the code you mentioned is no more the secret to success than my magic wand.
The first code you mentioned, "noarchive," could actually do you more harm than
good. That's the tag you use when you *don't* want Google to place your page in their cache. (There's a little cache link next to most pages in Google's
results, which brings you to Google's latest copy of your page.) Most site owners don't care if their pages are archived and show up in Google's cache and therefore they don't use the noarchive tag. Those that might care are ones who feel that Google is somehow infringing on their privacy or copyright by storing their pages in the Google cache.
The others who would prefer to have their pages stay out of Google's cache are generally those who are doing something sneaky that they don't want the good people at Google to find out about. Those who are using cloaking methods to show the search engines one thing and the users something else will often use the
noarchive tag to make it less obvious what they are doing. However, since
most people *don't* use that tag, those that do open their sites up to some
scrutiny. Which is why I said that it might do you more harm than good.
What happens if Google finds that 90% of the pages using that tag are cloaking? There's nothing to stop them from deciding one day that they won't index any page that uses the noarchive tag. Remember, it's Google's index and they are a private company. Now, I know that Google would prefer to have all legitimate pages in their database, and therefore, I doubt they'd go to that extreme. But if you want
your pages indexed, I would avoid using the noarchive tag at all costs.
The second piece of code you asked about also has nothing to do with a page's High Rankings® in Google (or any other search engine). Supposedly that code is there to tell the search engine robots that it's okay to index the page and to follow the
links to the inner pages. However, the default for the robots is to index all pages
unless they are told *not* to do so. In other words, you might use the robots Meta tag if you *didn't* want the search engines to add your page to their database for whatever reason. And in that case, you'd say "nofollow" and "noindex" in the tag. Under those circumstances, to be on the safe side, you should also put up a
robots.txt file on your server which excludes the robots from wherever you *don't* want them to go.
You can learn more about how to use these tags at this Google help page.
In the past, I couldn't understand why anyone would want to keep the search
engine spiders out of their site, but I have found a few reasons for this
over the years. For instance, if you have a downloadable product page that
needs to be paid for before one is allowed access, you'd want to exclude that page or directory from being spidered in your robots.txt document.
When using the robots.txt file for exclusions, be sure that you don't list actual file URLs you want excluded, and instead place the file in an excluded directory. Otherwise, you're actually giving hackers a roadmap to your juicy stuff. Anyone can visit a site and look at its robots.txt file. It's pretty fun actually, as you can find all sorts of interesting tidbits that nobody wants you to find! Try it by using your favorite site's URL with /robots.txt tacked onto the end.
Bulk Email Marketing in 2007
You're probably still wondering if email marketing is still effective in todays e-business world... So is Bulk Email Marketing still effective today? Absolutely!!! You just need to know what you're doing, just make sure you get a lot of knowledgeable information about it before you go nuts and start trying to make $250,000 a year with email marketing. First of all, is it still possible to make $250,000+ a year with email marketing? You definitely can if you just take that first couple of steps of getting a powerful email marketing software and learning more about it. Learn about the technology that's behind the scenes, and see it in a vision on how it can help you create success. The new technology today is obviously more powerful than yesterday, therefore please take advantage of it. The reason why some people think that back in 1999 through 2001 email marketing was the most effective, was because nobody knew much about it back then and all the email marketing campaigns back then were almost fresh. However, today there may be a lot of competition that may seem to be slowing you down from creating success with email marketing, furthermore, I totally believe that with the increase in technology and more people accessing the Internet today then yesterday, you'll have the same chances to created success and achieve wealth through email marketing in 2005 and beyond. What makes it even more interesting is that because of the every increasing technology and innovative methodologies of today you can actually mix your email marketing campaigns with other marketing and advertising campaigns that can easily bring you $100,000 to $200,000 a year or more. What are the buzz words in today's Internet Business that's driving the economy of Internet sales?... Once you know what they are, you may want to find an intricate way to somehow combine it with email marketing. The reason I say this is because email marketing can be branched up into other opportunities on the Internet and off-line business... for example: -capturing email addresses of your customers who are off line, -capturing email addresses of visitors that come to your web site and then setting them up with an autoresponder, -buying Solo Ads from Ezine publishers as a form of email marketing to capture more email address -or getting a list of 700,000+ to 2,000,000+ Targeted Emails with a powerful email marketing software that can help you run your email marketing campaigns absolutely free! -And you can even extract 1000s of other targeted emails from various sources and access other email marketing lists of 4,000,000+ to 10,000,000+ email addresses. If you can do all these while you keep your cost down, I don't see why you shouldn't make at least $100,000 a year. And chances are because of the innovative technology of today, you can actually start learning how to use it with your email marketing campaigns as soon as possible before your competition and start making over $200,000. You have to try it for yourself before you can see what I'm talking about. You probably have over 7,000 people out there who would be interested in buying your products and services, you just have to find them. You should never give up on it because there is so many different variables and alternatives that you can use when it comes to email marketing. You never know, the more time you spend on learning about it, you may come up with a $500,000 idea. ============================================================= Koffi Amouzouvi is the "author" of this Amazing Marketing Package that you can start using today to Sky Rocket your sales by 300% or more... Check out this Package "right now" visit: http://www.gemini3style.com ============================================================= Copyright © 2007 by Koffi Amouzouvi
Tips For Effective Social Network Optimization
By Tarun GuptaInternet guru after guru, have pronounced that the big wave now upon us in the rise of social networking websites. Needless to say, this emphasis on social networking as a potent internet marketing tool has excited all the Internet marketers looking for newer ways to promote their websites. The ways to increase exposure through social networking: - Blogs: Blogs have since evolved as a very good marketing tool and that’s why most of the suave internet marketers now own a Blog. They use them to get links pointing to their specific products and services pages. Moreover, blogs have turned out as an effective way to generate traffic for affiliate and other niche websites.
But the relative success of Blogs as an effective marketing solution would entirely Depend on the type of SEO techniques you employ. If you believe in spamming And other black hat techniques then you will surely land into problems. That’s why strictly follow white hat SEO techniques and focus on making your; Blog as informative as possible. - Use Tags: Tags meant to label blogs/ news items as relevant are extensively used by social networking websites. Major search engines also use tags to determine the relevancy of any topic and that’s why tagging can help you draw-in relevant traffic.
- Pinging: Pinging if used can be a very effective way to increase the visibility of your Blog. It basically involves, sending of an automated or manual notice to the search engines and social networking websites informing them about the updated status of your website/ Blog. The important point to be taken care of pertains to whether you are use pings to inform about genuinely new content or not.
Social networking optimization like other good Internet marketing solutions wields the power to rapidly change your websites fortune. However, if you want enduring success, always go for white hat techniques and never ever rely on instant results (black hat) solution. After all, good things in life take time! The Author
Search Engine marketing expert, Tarun Gupta is one of the most prolific writers in the internet marketing domain with his articles being published in numerous search related websites and newsletters.
He is the founder director of web development and seo services UK company BrainPulse.co.uk Article Source: http://EzineArticles.com/?expert=Tarun_Gupta
http://EzineArticles.com/?Tips-For-Effective-Social-Network-Optimization&id=419714
Link Popularity And PageRank
By Razvan Ionut Rovinaru Link popularity and page rank are two things that you will get to know really well. But most people tend to confuse link popularity with page rank. Though they may seem similar, in fact they are completely different. Link popularity measures how popular your website is and how many links are directed to it. Also link popularity measures the quality of the sites that are directed to your own website. Page rank is actually a Google term ranging from 1 to 10 and is used to classify a website based on description, link popularity and keywords. So in other words link popularity measures quality where page rank measures quantity. Link popularity is one of the most important things in your online presence. If nobody knows about your website, it is as if it doesn’t exist. You could make your website popular through pop ups and campaigns on websites with a bad reputation, but that is when quality control could become a problem, and this is when link popularity is determined. Link popularity can be earned through having the right keywords on your website, good reputation and link exchange. Link exchange can make your website a lot more popular with the search engines. This in turn means more traffic for your website witch in fact is what we want. Also a good way of getting some extra link popularity is to have good content on your website. Do you have interesting information on your website? You should make sure you have enough interesting material for your visitors, sometimes you might get linked by viewers on other websites, or maybe a webmaster might find your website interesting and ask to use some of your content of your site’s content and all links in place, this adds to your link popularity. If your website sells and gives information on “books” for example, when you type in books on a search engine and your webpage isn’t in the first ten then you know your link is not optimized. Look at the other websites that are in the top. Using some browsers you will be able to view the page source of such websites. Use your competitor’s website to your advantage and see how you compare to it. See how many links you have on your website and how many websites are targeted to yours. All these important factors can lead you to greater link popularity Also keep in mind that keyword oriented articles and reviews can bring in that all important traffic to your website, and the best thing about this is that you don’t have to do much of anything. Good luck with promoting your website. Razvan Rovinaru is the owner of the Real Home Based Business Opportunity Blog, where he gives you step by step guidance on how to start and develop a successful home based internet business. Article Source: http://EzineArticles.com/?expert=Razvan_Ionut_Rovinaru http://EzineArticles.com/?Link-Popularity-And-PageRank&id=417650
Google dabbles with brokering newspaper ads
MySpace driving more retail traffic than MSN search
New Hitwise findings indicate that MySpace sent more US traffic to online retail sites last week than MSN search, the third largest search engine on the web. That’s big news, as it’s tangible evidence that youth oriented online social networking is a market driver of serious proportions. The Hitwise report puts Yahoo! as the source of 4.69 percent of traffic to online retail sites, MySpace as 2.53 percent and MSN search at 2.33 percent for the week ending August 26th. Google leads the pack at 14.93 percent. Search related advertising last year was a $5 billion market, still small compared to $22 billion in magazines and $74 billion for TV advertising - but the landscape is changing. The Financial Times ran an article on Tuesday about the belief that the shortage of marketers skilled in negotiating sites like MySpace and YouTube is one of the biggest barriers to the growth of advertising online. Even in the short term, it’s still up in the air between the big players. Google’s advertising, which is generally believed to be more effective than that of competitors, hasn’t kicked in at MySpace yet. If Google can make MySpace search more bearable when it takes over in the fourth quarter of this year, then you can expect MySpace to drive more traffic to retail sites than ever. At the same time, IE 6 doesn’t have a native search box in the chrome of the browser and IE 7 will - to search either MSN or Live.com. We’ll have to compare these numbers with Live.com in the future. Read more at TechCrunch.
MySpace driving more retail traffic than MSN search
New Hitwise findings indicate that MySpace sent more US traffic to online retail sites last week than MSN search, the third largest search engine on the web. That’s big news, as it’s tangible evidence that youth oriented online social networking is a market driver of serious proportions. The Hitwise report puts Yahoo! as the source of 4.69 percent of traffic to online retail sites, MySpace as 2.53 percent and MSN search at 2.33 percent for the week ending August 26th. Google leads the pack at 14.93 percent. Search related advertising last year was a $5 billion market, still small compared to $22 billion in magazines and $74 billion for TV advertising - but the landscape is changing. The Financial Times ran an article on Tuesday about the belief that the shortage of marketers skilled in negotiating sites like MySpace and YouTube is one of the biggest barriers to the growth of advertising online. Even in the short term, it’s still up in the air between the big players. Google’s advertising, which is generally believed to be more effective than that of competitors, hasn’t kicked in at MySpace yet. If Google can make MySpace search more bearable when it takes over in the fourth quarter of this year, then you can expect MySpace to drive more traffic to retail sites than ever. At the same time, IE 6 doesn’t have a native search box in the chrome of the browser and IE 7 will - to search either MSN or Live.com. We’ll have to compare these numbers with Live.com in the future. Read more at TechCrunch.
Search Engine Optimization's Frequently Confused Concepts
When I started working with the parent company of the search engine optimization company I currently manage, I spent a lot of time on the phone with prospects and clients. I was always amazed by misconceptions given to so many people about how to get a top listing in a search engine. Often times, I felt as though people were educating themselves with literature written in the early nineties. Unfortunately, the penalty for some of these techniques is not just a bad ranking but rather permanent delisting or banning. Nobody wants to be banned! I have organized a list of concepts that people confuse or as I like to call them “Frequently Confused Concepts”. The most frequently confused concept of search engine optimization is the value of meta tags. Way back before search engines were sophisticated enough to scan and save the content of your web site, they would simply review your meta tags. A meta tag gives the title of your site, a description of what you do, and a list of five to ten keyword and keyphrases that are relevant to your web site. The problem with relying on these tags is that many people caught on to the unfortunate truth that pornographic keywords would generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public. All the major (and most minor) search engines index your entire site and use the meta tag as a minimally valuable map of what your web site has to offer. You content is the most important. If you have “dogs, girls, basketball, superbowl” in your keywords list in your meta tag and your web site pertains to “pet care” then you are spamming with your meta tags and they will not be positively received by the search engines robots. At the same time, piling a whole encyclopedia of keywords and keyphrases into your meta tag and not mentioning these words in your general wordage of your site will also not help you. Your meta tags should have descriptive, relevant, descriptions and keywords pertaining to your sites content. This brings me to the second frequently confused concept of search engine optimization which is keyword lists. You have all of your literature and content in tacked on your web site. Then at the bottom of your web site, you put a long list of keywords such as: Animal Care
Pet Care
Pet Medications
Pet Bathing
Cat Toys
Dog Toy
Dog Leashes Since these words are not in anyway (other than a list) part of your wordage, the search engines will disregard this as low quality content. You do NOT want to have low quality content as it is high quality content the search engines are looking for. After all, you will be in much better shape if you are holding hands with Google and Yahoo as apposed to thumb wrestling them. So avoid long lists of keywords and use that time to include your keywords and keyphrases frequently in your wordage. For example: “Animal care is the foremost part of our goal at XYZ Pet Company. We are here to help you with your pet care needs. Whether you are looking for pet medications or pet bathing products, we are your one stop shop. You can entertain your pets by checking out our Cat Toys (link to cat toys page) and Dog Toys (link to dog toys page) products. XYZ Pet Company currently has a sale on Dog Leashes (link to dog leashes page).” The above paragraph will be welcomed as quality content whereas a list of unused words will simply look like garbage. I have had the unfortunate task of waving warning flags at prospects that come to us after working with a black hat search engine optimization specialist or misguided web designer about hidden keywords. This is my next frequent confused concept. Hidden keywords are lists of keywords in the header or footer that are the same color as the background. This makes them only viewable to search engine spiders. Do not do this! This is an offense that is punishable by black listings, banning, and overall delisting of your web site. Once again, use this time to creatively mention your keywords in your wordage. Now that you have a quality web site, you need a few relevant web sites to link to you. Not all links are created equal. A much used (and still very popular though useless) technique is submitting to free for all link pages. These are pages that accept links to everyone’s web site. The search engines hate these as they are just lists of links. Aside from that, these sites are NOT relevant to your web site so the link you wasting your time posting will not benefit you. The best way to add your link to other web sites is by searching for relevant directories and web sites then offering link exchanges. Our friends at XYZ Pet Company could add their link to pet related directories, forums, and blogs. Another valuable technique is simply writing informational articles and include your link in the footer of the article. Then submit these articles to places like ArticleCity.com who will post your article for others to use. They use your article with the understanding that your link and footer stay in their original context. Last but not least in my list of frequently confused concepts of search engine optimization is “hocus pocus”. Yes, we still get calls from people that believe the key to optimization is by the use of magic tags and invisible mojo. The truth is, search engine optimization is based on the three pillars of Relevant Content, Fresh Content (update your information frequently), and Relevant Link Population. If all of your techniques are centered on ethically doing those three things, you will have a better ranking and sleep better knowing that the search engines will not kick your site off their index. Jason Bland is the Vice President of Adviatech Corporation (http://www.adviatech.com) and has recently taken over their resell search engine optimization department (http://www.resellseo.com) which enables web designers to offer search engine optimization services. Adviatech also manages search engine, SpivO Search (http://www.spivo.com).
|
|
