7 Nov, 2008 in SEO Tools by

Why is On Page SEO Important?

SEO has two separate and distinct focuses: On-page SEO and Off-page SEO

On-page SEO is executed at the web site itself

Getting improved search engine placement begins with the website

The opening paragraph on each pages needs to be keyword rich without repeating the title of the page

Meta-descriptions and Meta-keywords are important, too

Updating these on a regular basis is essential

Websites with a high search engine rank have a couple of things in common

First, they have feature pages and pages of relevant content

This means if you are selling accounting services, you should have a lot of articles about accounting, taxes, and bookkeeping on your site with updated links

These articles should be key word rich and designed to capture the attention of Google, Yahoo, AltaVista, AOL and other major search engines

The more keywords you have, the better your search engine rank

Another characteristic of successful websites is the number of inbound and outbound links they have to and from other sites

When other websites link to yours and when you link to others, it makes your website appear more important, significant, and genuine

By adding articles to your website on a regular basis, you boost your rankings

The web crawlers and bots will see the changes and give your site a higher ranking because frequent changes means you care about your site and are willing to spend time changing it and adding to it

Why is a high ranking important?

A high search engine ranking means you are on the first few result pages of a search engine

Most people, when they are looking for something on the web, rarely go beyond the third page

The first page is the most sought after spot, but there are only ten slots available for each of your keywords

There are millions of websites hoping for the number one position on a page, so it takes work and persistence to attain Page One ranking

If you are an ecommerce site, it is even more important to have high rankings

You want people to find your site first

Even with a physical store location, a wise business person will sell his or her items on a website

You will be able to reach more potential buyers in a much wider area than if you use just direct mail or catalogs

Setting up a website is just the first step

Next, you will want to get traffic to your site and this means a high page ranking

A high page ranking is achieved by diligent Search Engine Optimization

At this point, you may be thinking that only companies with a large marketing department are able to achieve high search engine rankings for their websites

That is not always the case

Because high search engine rank is so critical to web-based businesses these days, there are a lot of companies that specialize in getting you the best placement possible

These companies can provide you with original, targeted content for your site, and submit your URL to Google, Yahoo, MSN, and other engines for consideration

Ciniva Systems, – Ciniva Web Agency

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