Article Marketing for High Search Rankings

If there is one thing a customer loves, aside from a wonderful product at an affordable price, it is somebody who is an expert on that product

Especially where online shopping is concerned, it is necessary for people not only to be crack salespeople, but also to be a virtual encyclopedia on the inventory for sale

Whether you are selling books, music, apparel, toys, or anything at all, you have to be quick with the answers when questions come.

Yes, they do come, and often! The major factor that separates online shopping from going to the mall is instant accessibility

At a brick and mortar store, a customer can closely inspect a product, read labels, or, if it is a book, sample a few pages before buying

While it is true a customer may call upon the assistance of a sales clerk to verify a few things, the likelihood of somebody making a physical purchase can be higher than that of an online purchase because everything a person needs to know is right there

When you sell your product online, you basically sell yourself, and the way to attract customers and keep them on your site through the entire purchasing process is to provide the content they need and want to finish the sale

Nobody knows your book, your CD, your product like you do

It stands to reason, too, that your expertise extends to various topics related to what you market

Article marketing can not only inform your customers of the finer points of your inventory, but aid to bring them to your site

Simply put, article marketing is the act of writing articles on topics related to your product and posting them on your website or blog, as well as third-party content sites for the promotional purposes

Look around the Internet and you may find websites that solely exist to distribute content to websites

“Expert” authors compose short articles ranging from two hundred to a thousand words on a multitude of topics: health, religions, sports, travel, marketing, and reviews

Marked with their own business or personal URL, these articles are made available to site owners looking for timely material

One provision for using such articles is the mention of the author’s URL, so article distribution may allow for good link building if enough reputable websites use the content

Having written the content for your website, coming up with supplemental information for articles should prove to be simple

However, if you feel you need inspiration to get the words down, look no further than the items on your website

Each is certain to tell a specific story, or offer some kind of information a customer will want to know

Consider what you sell, and what other people would like to know about it, how to use it, or how it works

Books: If you are an author of non-fiction, write articles about the topic at hand, and expand upon certain points in your books

If you write fiction, perhaps you could write more about the settings used in your novel, or motivational articles that explain how you wrote the book

Write reviews of similar books, or about movies and items related to your work

Music: If you are a musician selling your CDs, try some factual articles about the styles of music you enjoy, reviews of similar artists, or tutorials on playing instruments

As a professional musician, you can advise visitors what to look when buying a guitar or piano, how to choose a recording studio, or how to record music for Internet use

Products: Whether you sell jewelry or toys, health products or sports equipment, there is certain to be a story behind every item

Write about subject affected by or that affect what you sell

Offer recipes for the food items you market, or the history behind the antiques in your inventory

When you look at your store from every angle, there are words to be found and shared

When you sign up to distribute your articles, make sure each piece you write is accompanied by a thoughtful advertisement for your goods or services

Include your URL in every biography, and mind the terms of service on every third party database you join

Some will not allow you to put URLs in the actual article, but in the bio you have the opportunity of increasing visibility for your site

The more articles you write for some databases, the sooner you will be elevated in status, and acceptance for articles enjoys a faster turnaround time

When customers come to your site looking for information, let the articles you write be their guide

Distribute them elsewhere, that new customers may come to you already informed and ready to buy

– Ciniva Web Agency

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