26 Nov, 2008 in E-Commerce, E-mail marketing by

Grow Your Online Business with E-Mail Newsletters

These days, it seems you have to do more than just launch a website to attract potential readers, customers, and devotees

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As technology progresses and allows the Internet to become more interactive, website owners strive to keep up with the times

Browse your favorite websites today, and you will definitely notice the changes since you first visited them a few years ago

You may find now a favorite website offers an RSS feed, so you can subscribe to certain articles or news

Some sites might release a regular podcast of information

A music group, for example, can now provide entire songs for listening enjoyment rather than ten-second clips

Message boards, chat rooms, and social networking options allow for more interactivity with site visitors

Yet for a site that does not require so many bells and whistles there is still a way to keep in touch and remain effective in marketing

A well-designed, opt-in e-mail newsletter is just the ticket for the small business, book author, or consultant who seeks to expand reach

If you enjoy writing, then creating a monthly or twice-monthly newsletter to send to regular visitors will provide you with a strong creative outlet for your skills

More than that, it enhances a personal voice that may not always be detected on your website

There are many advantages to offering visitors to opt-in to regular e-mail correspondence:

E-Mail Newsletters Are Fun! Like writing a lively letter to your grandmother, or addressing a multitude of admirers, the e-mail newsletter allows you to create an endearing persona for the purpose of marketing your books, music, or products

Fill your newsletter with personal anecdotes about your business or writing, brief histories of how you came up with your best ideas, or inspirational vignettes for your readers to live by

If your website sells cookies, share a recipe

If you are a novelist, talk about a recent book signing or write about another author you admire

If you are a consultant, talk about what motivates you to help others

Taking the time to write one newsletter a month of quality content can work wonders for your site’s traffic

E-Mail Newsletters Are Inexpensive! Unlike hard copy newsletters, which can become costly with production and postage expenses, the e-mail newsletter takes only the time to write, edit, and distribute

Whether you wish to create one in text or using an HTML template, you can find a suitable text editor like Notepad or HTML editor freeware to create your masterpiece

Distribution is a snap, too, when you utilize a third party site specializing in such communications

Yahoo Groups, for example, allows users to set newsletter options, so you can collect e-mails and send your newsletters out with one click of the mouse

If you are looking for something more professional to suit a business, a quick Internet search will lead you to helpful freeware or shareware designed to handle bulk mailings

The simple act of setting up a script on your website (and tutorials for this sort of thing are available online) to allow visitors to opt into an e-mail newsletter can be a boon for your Web enterprise

E-Mail Newsletters sell! The personal touch and genial quality of a newsletter can enhance your products, books, and services

Let the content you create for site visitors draw them into the finer, unique attributes of what you have to offer

A consultant may wish to include stories of how his/her expertise led to great success for clients, while a book author can share fan mail from readers about how his/her book was an inspiration

What is so special about your book, your music, your products that people have to have them? Flesh out the finer points for copy that not only entertains, but sells, too

In addition to your own items, offering a newsletter increases your opportunity to earn income in other ways

If you are familiar with Internet affiliate programs, you will know that many companies that affiliate offer creative and affiliate links designed especially for e-mail marketing

Let’s say you write a monthly newsletter about your mystery novels

By joining affiliate programs of national bookstore chains, you can advertise your book for sale through these outlets and provide readers with the affiliated URLs

As readers buy your books after clicking through these links, you get the royalty AND the affiliate fee associated with the link

But it doesn’t have to stop there

Say your mystery novels are centered around a particular theme, perhaps your sleuth is a pastry chef

You can join affiliated programs associated with products your sleuth might use

Mix up the links with some compelling content and your simple newsletter is a potential moneymaker!

Yet, it doesn’t happen overnight

To win readers, you have to dedicate yourself to writing the content and enticing first-time subscribers to become regular customers

More importantly, have fun with the newsletter

Make readers feel at home with your style, and they will want to keep coming to see what more you have to say

Kathryn A

Lively is a freelance writer specializing in



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She also assists with SHARETHIS.addEntry({ title: "Grow Your Online Business with E-Mail Newsletters", url: "http://www.highsearchranking.com/index.php/2008/11/26/grow-your-online-business-with-e-mail-newsletters/" });

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