The Best Tools to Maintain High Website Traffic

If you are trying to make money online, your website should do more than present a nice picture for people to look at before moving on to the next website. If your aim is to foster a community of regular subscribers and increase sales and visibility, your website needs to stand tall and tower over your competitors. Interactive functionality and user-friendly Web applications designed to hold existing visitors and attract new ones provide an affordable solution to online marketing and longevity. Why have just a website when you can offer users a place to go and a place to stay?

When you search for a website company to handle design and development, here are a few tools to consider to add this functionality to your online presence, to maintain a strong customer base and win new patrons to your products, subscriptions, and news.

Online transactions and payments – Sell products online, accept credit cards and Paypal, and allow for customer interaction.

Events Calendars – Let the world know what you’re doing, where it’s happening, and when to be there. Community and travel sites in particular can take advantage of custom event calendar functionality from CINIVA to enhance the interactive usability of their sites. Post information on concerts, sporting events, charity events, and parties.

Events Registration Manager – Once you’ve posted your schedule of events, now you can let people register for them online! Collect the data and transactions, and keep the customer information for future opt-in mailings.

Weblogs and Forums – Weblogs are a popular and easy to implement way to produce fresh content for your site on a regular basis, with no special skills, equipment, or external software required. Blogs allow you to share your expertise, opinions, stories, company news, etc. and optionally allow readers to respond or even syndicate your information. Blogs allow you to dramatically improve the timeliness and relevancy of your website by helping to keep the content fresh- this not only attracts site visitors who know your organization, but the search engines like Google, which are always on the lookout for ‘what’s new’ as they scan through millions of website pages every day.

Online forums, also called ‘bulletin boards’, are great community builders, which translate into making your website more useful, visited, and visible to search engines. It’s great especially for non-profit organizations looking to enhance member communications and disseminate information. Another good use of a commercial online bulletin board is to improve communications among sales and technical teams (cuts down on email traffic) , as well as customer help forums.

Customer Response Forms – A relative straightforward way for website visitors to communicate with your staff – better than simply posting e-mail addresses, forms allow you route inquiries, require specific information, and collect data, including marketing information that users may wish to provide in exchange for some type of information or newsletter subscription. Dynamic forms can range from short and simple to complex multi-part applications which include photo submissions complex scripting.

Image Libraries and Photo Galleries – A great way to provide visual content to visitors in a directed way.

Create the site with the proper tools to allow customers to not only purchase, but interact and continue to do so in the future.

– Ciniva Web Agency

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