Yahoo’s new strategy for advertisers lets them more specifically target potential customers, and offers more value for their ad dollars.

As the entire media world reels due to a contraction in available advertising dollars, Yahoo has launched three new products to help advertisers get more bang for their buck. The first, Search Retargeting, is a customized display-targeting solution that shares a user’s search terms with advertisers, who then can retarget the user with specific display ads throughout the Yahoo Network. (read more)

Source: Channel Web