This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results. The Google Florida Update. I got started in the search field in 2003, and one of the things that helped get my name on the map was when I wrote about the November 14th Google Florida update in a cheeky article titled Google Sells Christmas -1-. To this day many are not certain exactly what Google changed back then, but the algorithm update seemed to hit a lot of low level SEO techniques. (read more)

Source: SearchNewz.com