Why are Facebook, YouTube and Twitter featured on the SES New York agenda? Isn’t this a natural as finding lions,…

While browsing my Twitter feed recently I came upon a link by an author known as much for her expertise in online marketing than for her actual books. The article in question discussed social media as a tool for book marketing, and whether or not employing social media fads (Twitter, in particular) works in the long run when you’re trying to sell books. The point brought up concerned the limited audience of a Twitter user: why expend so much energy in this one place where you may have less than a hundred followers, when there are other ways to market and reach a potentially larger audience?