In this age of dominant social media, does it matter whether or not your websites are properly optimized for search?…
READ FULL ARTICLE »It’s not uncommon these days to hop a city bus and people watch. The first unusual thing to happen – it could be a front-on collision on the cross street, or maybe somebody snatches a purse and dashes into the crowd – has people not only gathering at the windows in wonder, but pulling out their BlackBerries and cell phones to alert the world. With widgets and applications for handheld devices, one can update Facebook status or “tweet” messages at the movies, during class, or even during church services. As technology becomes more accommodating, one finds it can be difficult to get away.
Eventually, though, should one decide to take a vacation there comes the question about what to do about your social profiles, especially if you use them to promote your business. Will people stop following your Twitter if you don’t post for a few days? Will the ranking results of your blog be affected if you don’t update as regularly while you’re gone? Perhaps worse yet, will anybody notice you’ve been gone at all?
When taking a break from work, should weaning off Twitter and Facebook and other profiles apply as well? A long weekend, for example, shouldn’t merit too much concern – you may miss a few gems from favorite “Tweeters”, but depending on the regularity of their posts it may not take too long to catch up on their news. Facebook allows you to parse friends into different lists, so if there are people you wish to follow more closely you can set that up easily and check the site sporadically if the urge to log in to the Net usurps the call of your destination’s amenities.
If you plan a lengthy break from work, which may include time in places where the Internet is not accessible, you may consider preparing advance promotion tactics to keep visitors and readers informed of your business. Blogs provide the ability to queue posts to release on scheduled dates, allowing you the flexibility to map out future material. Twitter widgets such as TweetLater works on a similar model, assuming you have not imported an RSS feed into your account.
If you work alone, you may also wish to consider hiring a temporary “ghost Twitterer” to handle keeping your online persona alive while you enjoy your vacation. It’s not uncommon for celebrities to have people tweet in their stead, and a quick glance through an online freelance database will reveal hundred of freelance writers and SEO agents ready to bid on your work.
Depending on the length of your absence from the office, smart advanced planning can keep you socially active on the Internet even if you aren’t logged in. Take advantage of the tools available to you to keep your social status thriving.
Kathryn Lively is a freelance writer specializing in articles on social media optimization and Virginia web design.