6 Jun, 2010 in seo news by Akos Fintor

SEO – Search Engine Optimization For Non Geeks – Part II

Search engine optimization is a free way of generating enormous amount of traffic. Realizing the benefits of SEO will make you want to start optimizing your website or blog ASAP. You don’t want to miss out on free traffic, do you?!

The First Step

You need to find the best keywords within your niche. (Your niche is the field in which you represent yourself as an expert to your audience. ) These keywords will enable you to dominate your targeted market.

Let’s say you are striving to represent yourself as a “guru” in any dog related topic, and want to find the most targeted keywords.

Make A List of:

- New company names related to dog products

-New dog related books, products, courses…etc.

-Biggest names (gurus) in the field (Cesar Milan for instance)

-Any news or gossip (launch of a new product)

The point here is that you need to think with the head of your market. What might they be looking for? What’s hot out there “today”?

If somebody is searching for a dog health product, they are probably looking for a solution to a problem. If they find the solution, they are more likely to make a purchase. If you rank in the top 10 on Google search engine for that given keyword, chances are that your website will provide the information, the person is looking for. Ranking high also shows a lot of credibility in the eyes of your prospects; they basically sell themselves.

Let’s say there is a rumor about a launch of a new dog product on the net. You create an optimized (using SEO) website or a blog about that product. It’s a new product so chances are that there is not much optimization on it (no competition). You being the first, would capitalize on that buzz. And when the rumor becomes the latest news and goes viral you will get insane traffic.

Where To Find Keywords?

Go to Amazon.com and make a search on dog or dogs. You will find a ton of popular books. Make notes of the books titles and the authors. Those are your “keywords” that you will be sprinkling all over your content, to optimize your page.

Writing Your Content-Tips

-Do not write anything negative or bash anybody. Do not put negative energy out there. Karma will come back and bite you in the butt.

-Be helpful, add value, and be objective when writing a review. You are giving your honest opinion on a subject. You are acting as a “commentator” who reports on rumors and news.

Join Akos Fintor’s Free 4-day SEO Bootcamp at http://www.AkosFintor.com

Author: Akos Fintor
Article Source: EzineArticles.com
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