More than 50 percent of companies questioned said they have no policy to address the use of social networking by…

It’s not uncommon these days to hop a city bus and people watch. The first unusual thing to happen –…

In a volatile home buying market, real estate agents must work extra hard to sell homes and assist buyers in…

In the real estate game, it’s all about location, location, location. To acquire prime real estate at the top of…

If you were one of the many who stayed up until midnight on June 13th to grab the Facebook vanity name you wanted, likely you are feeling satisfied you managed to secure your brand before somebody else did, or you’re disappointed that you didn’t get there in time. With Facebook offering users the opportunity to rename their lengthy profile URLs to something easier to remember puts the social network on par with the likes of Twitter and MySpace, which have always offered this option. For those new to social networking, and who plan to use their profiles to promote their businesses or other pursuits, this news begs the question of which kind of vanity tag to use in social networking.

An author friend once noted this advice on promotion via social networks from a book marketing professional: follow and you…

In the realm of search engine and social media optimization, you’ll find people and companies utilizing practically every tool available….

While waiting to speak at a regional science fiction and fantasy convention this past weekend, I sat in on the…

These days a potential client coming to your door wants to know two things: 1) Can you put my website at the top of search for my relevant keywords, and 2) How soon can you make it happen? While we all would like to have the crystal ball that tells us when to expect the fruits of our SEO labors to bloom, answering either of these questions can’t occur without some heavy explanation into how search engine optimization works. As you win the confidence of clients and take on the tasks, you might find utlizing social media is a good way to expedite some goals, but what happens when you take on too much work?

In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media as a means of promotion can help establish relevance for your website.