These days a potential client coming to your door wants to know two things: 1) Can you put my website at the top of search for my relevant keywords, and 2) How soon can you make it happen? While we all would like to have the crystal ball that tells us when to expect the fruits of our SEO labors to bloom, answering either of these questions can’t occur without some heavy explanation into how search engine optimization works. As you win the confidence of clients and take on the tasks, you might find utlizing social media is a good way to expedite some goals, but what happens when you take on too much work?

Is it worth the time and effort to post your site and blog links to a multitude of bookmarking sites, given the chance the links will simply languish under the weight of more popular entertainment and news blogs? If you choose the bookmarking route, which sites do you use? To look at the names of these sites: Digg, Diigo, Reddit, Sphinn, Yigg, Mixx, and so forth, one might think he’s stepped into a bizarre spelling bee. What can these sites do to help your SEO progress?

In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media as a means of promotion can help establish relevance for your website.

Why are Facebook, YouTube and Twitter featured on the SES New York agenda? Isn’t this a natural as finding lions,…

While browsing my Twitter feed recently I came upon a link by an author known as much for her expertise in online marketing than for her actual books. The article in question discussed social media as a tool for book marketing, and whether or not employing social media fads (Twitter, in particular) works in the long run when you’re trying to sell books. The point brought up concerned the limited audience of a Twitter user: why expend so much energy in this one place where you may have less than a hundred followers, when there are other ways to market and reach a potentially larger audience?

After a wave of protests from its users, the Facebook social networking site said on Wednesday that it would withdraw changes to its so-called terms of service concerning the data supplied by the tens of millions of people who use it.

The proliferation and growth of Twitter has been nothing short of fascinating to watch. People engaging in real time conversation,…

Facebook, MySpace, Twitter, LinkedIn, Ning, GoodReads, Spoink, Squidoo, YouTube, LiveJournal, Wordpress, Blogger… every day it seems a new social media network launches, and just as the crowd has finally settled into one niche there’s a mad rush to the next one to take advantage of new applications and new ways to market (and waste time) on the Internet.

Think about your website’s content – what is the primary goal of your online presence? Do you intend to sell…

Just when you think you have search engine optimization figured out for your website, along comes a whole new paradigm…