These days a potential client coming to your door wants to know two things: 1) Can you put my website at the top of search for my relevant keywords, and 2) How soon can you make it happen? While we all would like to have the crystal ball that tells us when to expect the fruits of our SEO labors to bloom, answering either of these questions can’t occur without some heavy explanation into how search engine optimization works. As you win the confidence of clients and take on the tasks, you might find utlizing social media is a good way to expedite some goals, but what happens when you take on too much work?

In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media as a means of promotion can help establish relevance for your website.

These days, some may tell you it isn’t all about the blog anymore. To be seen on the Internet, and…