Good to use on the go if you Twitter constantly, but are shortened URLs good for your site’s SEO? In observing recent trends in Twitter, it isn’t difficult to see spam accounts are on the rise, and the inclusion of such a URL, however innocuous the preceding text may appear, could lead to a phishing link. It stands to reason one should look on shortened links carefully, clicking through only if you are certain the source can be trusted.

In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media as a means of promotion can help establish relevance for your website.

While browsing my Twitter feed recently I came upon a link by an author known as much for her expertise in online marketing than for her actual books. The article in question discussed social media as a tool for book marketing, and whether or not employing social media fads (Twitter, in particular) works in the long run when you’re trying to sell books. The point brought up concerned the limited audience of a Twitter user: why expend so much energy in this one place where you may have less than a hundred followers, when there are other ways to market and reach a potentially larger audience?

With the nation’s economic health in question, it stands to reason businesses will advertise more in order to stay afloat. In a time where print media is experiencing cutbacks and layoffs, it is no surprise that people are turning to online marketing alternatives to reach their target customers.

The proliferation and growth of Twitter has been nothing short of fascinating to watch. People engaging in real time conversation,…

Think about your website’s content – what is the primary goal of your online presence? Do you intend to sell…

Seems everybody is “Twittering” these days, from CEOs of major companies like Whole Foods to the office of the President-Elect….

Are you Twittering? No, it has nothing to do with a heart condition. If you don’t know what Twittering means,…