Search online for any topic at all, and you’ll find most major search engines have shifted to a blended search…

30 Jul, 2009 in Facebook, Viral Marketing by kathryn

In a volatile home buying market, real estate agents must work extra hard to sell homes and assist buyers in…

Seems everybody is on Twitter these days. It’s not uncommon to visit a Web site and find a familiar blue…

In the realm of search engine and social media optimization, you’ll find people and companies utilizing practically every tool available….

Too often these days, we see advertisements on the Internet calling for bloggers to make “fast, easy money” through simply…

Perhaps one of the most telling aspects about your online presence is not so much the website as a whole,…

Microsoft Bing Search Engine Launches Early Microsoft launched its new search engine, Bing, a few days earlier than expected. The…

Good to use on the go if you Twitter constantly, but are shortened URLs good for your site’s SEO? In observing recent trends in Twitter, it isn’t difficult to see spam accounts are on the rise, and the inclusion of such a URL, however innocuous the preceding text may appear, could lead to a phishing link. It stands to reason one should look on shortened links carefully, clicking through only if you are certain the source can be trusted.

Is it worth the time and effort to post your site and blog links to a multitude of bookmarking sites, given the chance the links will simply languish under the weight of more popular entertainment and news blogs? If you choose the bookmarking route, which sites do you use? To look at the names of these sites: Digg, Diigo, Reddit, Sphinn, Yigg, Mixx, and so forth, one might think he’s stepped into a bizarre spelling bee. What can these sites do to help your SEO progress?

While browsing my Twitter feed recently I came upon a link by an author known as much for her expertise in online marketing than for her actual books. The article in question discussed social media as a tool for book marketing, and whether or not employing social media fads (Twitter, in particular) works in the long run when you’re trying to sell books. The point brought up concerned the limited audience of a Twitter user: why expend so much energy in this one place where you may have less than a hundred followers, when there are other ways to market and reach a potentially larger audience?