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Keyword Density
Keyword density refers to the percentage of words on a webpage that match a specified set of keywords. In the context of search engine optiization, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing. (Source: Wikipedia) The use of relevant keywords on your websites is one factor that determines your search ranking. To find that perfect balance of keyword use in content, without going overboard, may take time. Keyword tools are available to suggest which keywords are best and how often they should be used. Webmasters who utilize pay-per-click methods have the advantage of using special keyword tools. Keyword SEO Tools Google AdWords Tool How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine RankingsIn this article, I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings. Keyword Density Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page. The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%. You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio. Keyword Frequency Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords. In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page. But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again. Keyword Prominence Keyword prominence refers to how prominent keywords are within a web page. The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag. Keyword Proximity Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better. For example: How Keyword Density Affects Search Engine Rankings Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second. The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course. You may like to read my article, "How To Find Out What Keywords Your Customers Are Searching With." In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with.
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About The Author: Michael Wong is an internationally recognized 